NV Luxury advises the international luxury and lifestyle sectors in all aspects of branding, from conception, expansion, repositioning, diversification, and ongoing management, with particular emphasis on a brand's engagement with consumers through innovative multi-channel communication.
Headed up by Nicky Valentine who has almost 20 years of experience in the international, luxury and lifestyle retail sectors. During her career Nicky has worked directly for brands such as Alfred Dunhill, Barbie consumer products, De Beers and Montblanc.
Recent client projects include Hachette publishing (now Hearst UK), Space NK (Eve Lom), Spirit Design, Hobbs London, Hobbs NW3 and Hobbs Unlimited, Luxury Briefing, a startup fashion brand and an international diamond broker.
Brand development
NV Luxury will take the key management team through the unique journey of creating, revamping or revitalising existing brands, firming up branded propositions ready for launch to the consumer.
Suitable for brands wanting to enhance positioning amongst an upscale consumer audience or just simply to carry out a cost effective brand audit with pragmatic solutions for next steps.
Brand management
NV Luxury can provide experienced professionals on either a short or long term basis. With particular emphasis upon brand repositioning and communication or for implementation of an existing brand plan.
Suitable for brands who are not ready to commit to permanent staff resourcing or who find themselves in need of interim support.
Brand licensing
Finding suitable partners for licensing brand extensions and managing the process takes a combination of both licensing industry and branding experience. NV Luxury can act as an end-to-end catalyst from idea to implementation.
Suitable for brands looking to diversify into unknown industry sectors within the lifestyle category and most specifically for fashion brands to navigate the diamond sector.
Brand training
Important branding messages need to be delivered to all parts of the organisation responsible for creating brand image in the mind of the consumer. NV Luxury can create and deliver an effective training programme and has experience of doing so within both the diamond and luxury branded sector.
Suitable for brands launching new products or simply to outsource their branding training requirements.